It is hard to resist the urge to buy into fast fashion – we’ve been told that we need to keep up with the latest trends all the time. It’s even harder when we’re living in an age where our social media feed is full of targeted ads telling us what to buy.
However, the most effective way to break the cycle is to avoid short-lived, fast fashion purchases. Before you make a purchase it is useful to ask yourself a few questions:
- Where did these clothes come from?
- Where will they go once I’m done?
- Will I wear this at least 30 times?
If you don’t know the answers, think about whether this is the best way to spend your money. Check out the Good On You App to find out more about your favourite brands. Before you buy a new item, try to “shop your wardrobe” first! Chances are you already have something similar or you will find an item you haven’t worn in months.